🚀 Google Business Profile is Becoming a Social Media Platform – Are You Ready?

Daniel Rosado, CEO
3 days ago
3 min read

Google is quietly making a big move, and if you’re a local business owner, this might just be your next free marketing goldmine.

Introducing the new “What’s Happening” section on Google Business Profiles (GBP) — a feed-style layout that looks and feels a lot like your favorite social media platform. Except this one lives directly on Google Search and Maps, where your next customers are already looking for you.

And here’s the twist: it’s not just a directory listing anymore…Google is officially turning GBP into a dynamic social media feed.

📢 What Is “What’s Happening” on GBP?

Google just launched a brand-new feature called “What’s Happening” on Google Business Profiles. This feed curates:

Your most recent GBP posts
Active promotions or offers
Upcoming events
Even your connected social media content

Imagine someone searching for “best burgers near me” and, instead of just a plain listing, they see a live feed showing your Crunchy Burger special, tonight’s live music, and an offer for 10% off — all without them ever clicking off Google.

This feature is now live for restaurants and is expected to roll out to more industries soon.

💡 Why You Should Take This Seriously

✅ Google is giving you free real estate

This isn’t paid ads — Google is offering you front-and-center visibility for what’s happening at your business.

✅ It boosts engagement and conversions

Your posts, offers, and events become interactive touchpoints, helping customers make quick decisions without leaving the search page.

✅ You’ll rank better

An active and engaging GBP increases your local SEO rankings. The more updates and activity, the more Google rewards you.

🔧 How to Optimize Your Google Business Profile for “What’s Happening”

At Danrricos AI Solutions, we built Local Aignite specifically to automate and optimize your GBP — and now it’s more important than ever.

Here’s how to prepare for this social-powered GBP:

1. Add Your Social Media Links

Google now pulls your content from Facebook, Instagram, and other sources. Connect them to your GBP profile and let Google do the rest.

2. Post Events and Offers Regularly

Normal updates are no longer enough. Posting offers and events allows them to appear in the “What’s Happening” feed. Keep them fresh, relevant, and enticing.

Our AI agent Paige, part of the Local Aignite system, will remind you when offers expire and help keep your content fresh automatically.

3. Stay Consistent

Google favors businesses that stay active. That means regular weekly updates to your GBP and social accounts.

4. Use AI to Do the Work for You

Managing GBP and social posting manually takes time. With Local Aignite, we’ll post your promos, events, and updates across platforms — and even help boost your ranking over time.

🚀 Ready to Automate and Ignite Your Visibility?

Local Aignite by Danrricos AI Solutions is your done-for-you GBP service that keeps your profile active, attractive, and high-ranking.

✅ AI-Powered Optimization

✅ Automated Posting for GBP + Social

✅ Offer and Event Scheduling

✅ Ranking Boost Strategies Included

✅ Real Human Support

💥 Try It Today for Just $1

We're offering our full Local Aignite service for just $1 down — because we believe you should see results before you pay more.

Let us optimize your profile, automate your updates, and grow your visibility without lifting a finger.

👉 Start Now with $1

📈 Don’t Get Left Behind

Your competitors who stay active on Google will get the traffic. Those who don’t... disappear from the map.

Don’t let your last post from 2023 be the reason you miss out on local customers in 2025. With Local Aignite, your Google Business Profile becomes your most powerful marketing tool — automatically.