Briefing with Merrie
Summary
Daniel Rosado and Merrie Avallone (with Sue) discussed redesigning Avallone's dahlia farm website, focusing on improving its narrative, navigation, and monetization. Their content strategy includes a YouTube channel, paid online courses, and an ebook, leveraging AI tools ethically while prioritizing human oversight. Next steps involve using the "blueprints" platform for collaboration, starting with the website's main menu and submenus
Details
Introduction and Business Overview: Daniel Rosado and Merrie (with Sue) began the meeting by introducing themselves. described their business as a flower farm specializing in dahlias, with 75% of their gross sales coming from dahlia tubers and the remaining from flower sales (wholesale, retail, etc.). They emphasized their unique selling points: specialty dahlia varieties, community engagement (educational workshops, social media presence), and a strong personal connection with customers.
Website Redesign Goals: expressed dissatisfaction with their current website, citing its lack of a clear narrative, wordiness, and suboptimal navigation. They aimed for a cleaner, more succinct design with improved storytelling, focusing on their main revenue source (dahlia tubers). They expressed a preference for a long-format website with a vertical layout, inspired by other successful websites.
Content Strategy and Monetization: They discussed several content strategies, including a YouTube channel for educational content, a paid online course (via Wix), and an ebook for home gardeners. The YouTube channel would offer valuable information, teasing paid content to increase revenue. They also planned to use blogs to enhance SEO and create AI-generated videos from existing content. expressed concerns about AI-generated content and plagiarism, leading to a discussion about the ethical use of AI tools and the importance of humanizing AI-generated content.
Website Design and Layout: detailed their vision for the redesigned website, including a clean homepage with a prominent picture of themself, concise text highlighting their business, and a clear call to action (e.g., a free downloadable PDF about dahlias). They outlined the main menu buttons and their respective subpages. They planned to incorporate design elements like overlays and muted backgrounds, drawing inspiration from other websites.
Welcome @dreamlandflowerfarm